Today the Texas style culture is about to welcome a publishing newcomer: The Society Diaries. The bi-monthly magazine provides an insider’s view of the bold lifestyle and exciting personality of the hotspot markets of Austin, San Antonio and into South Texas. The magazine features the best of people, parties, culture, travel, design, charity, entertainment, and so much more. Designed to be the premier luxury lifestyle magazine of the area, The Society Diaries brings sophisticated readers the very best the luxury world has to offer and has been seeking from a stylish regional publication.

“We are thrilled to have launched such a unique publication. This region is one of the most economically and culturally dynamic in the country and it is time it was represented with an elegant point of view,” says Eduardo Bravo, the magazine’s publisher. The magazine’s readers include the best of influential socialites, celebrities, prominent business owners and trendsetters, of course. In fact, legendary fashion designer Bob Mackie created a sketch for the launch issue’s cover.

The Society Diaries also covers high profile galas that make a philanthropic difference in the region. The magazine is estimated to reach about 50,000 key readers through strategic controlled circulation and a VIP subscription base. “This magazine offers something for every one of its refined readers and this issue sets the tone for what can be expected in the future… editorial that is fun, provocative and always insightful,” states Lance Avery Morgan, the magazine’s editor-in-chief.

The Society Diaries has officially teamed with Neiman Marcus and Vogue magazine to launch at Fashion Night Out on September 8th. The event in both the Austin and San Antonio Neiman Marcus stores will be filled with fashion and style that celebrates The Society Diaries, as well as sharing the latest in style, hottest trends, and collections from top international designers. For more information regarding The Society Diaries visit its website at