By Lance Avery Morgan
The fragrance, resolutely modern, defines itself as an impression of freshness. This is Mssrr AlaÏa’s first fragrance – and his declaration of love and allegiance to women. The olfactory pyramid of AlaÏa Paris Eau De Parfum is delectable with airy notes and pink pepper. It has a floral impression: freesia and peony and the bare-skin impression is that of animal notes and musk.
Throughout the August, Saks Fifth Avenue will celebrate the launch of this fragrance; exclusive to the store. In fact, the Saks Fifth Avenue San Antonio store invites customers to enjoy the experience on August 20 from 2 to 5pm.
It will all be five-star: a fragrance associate in white glove service will walk the floor with a tray; filled with empty AlaÏa mini shopping bags. The store’s clients will be invited to select one mini bag, go to the counter to get it filled with a complimentary sample and ribbon. In fact, the in-store promotion will run through August 22.
So, what are you waiting for? Pop in to sample the fragrance and toast the AlaÏa launch with a glass of champagne at Saks Fifth Avenue San Antonio. For more information call 210.341.4111 or visit Saksfifthavenue.com