San Antonio Stock Show and Rodeo’s Cowgirl Luncheon

By Ellie Leeper
Photography by Greg Harrison

THE SCENE: Blending education and fashion with the San Antonio Stock Show and Rodeo, the eighth annual Cowgirls Live Forever luncheon was hosted this winter at the Pearl Brewery. This year’s event honored Karen Hixon, an active conservationist and wildlife advocate and the luncheon was a cowgirl-chic fashion show provided with chic gobo lighting and hip tunes. Fashion by Julian Gold of San Antonio highlighted cowgirl fashion from the runways of New York, with a nod to our state’s Western roots.

THE VIBE: A Fort Worth native, a San Antonio resident, and an enthusiast for all things Texan, Hixon has been and continues to be extremely involved in the community. She was honored at the luncheon for her involvement and dedication to several organizations and educational institutions in San Antonio like the Texas Parks and Wildlife Foundation, the Texas Nature Conservancy, the San Antonio Museum of Art, and Saint Mary’s Hall school. Chairs of this year’s event were Jimmie Ruth Evans, Heather Haynes Craft, Camille Jones Tassos, Olive Ann Kleberg, Lee Evans Lee, Ashley Irvin Weaver, Nancy B. Loeffler, Sara Stumberg Walker and Alice Lindsay Welder. The RK Group provided a southwestern menu for the event.

THE CAUSE: Proceeds from the Cowgirls Live Forever luncheon are donated to the San Antonio Livestock Exposition Scholarship Fund, for over ten scholarships to send young cowgirls to college. To date, the fund exceeds $113 million. Awards and scholarships from this year will add more than 540 new scholars to the program. Currently, there are more than 1,300 active scholarship recipients represented by students in 90 Colleges and Universities throughout Texas. The Cowgirls Live Forever Luncheon has awarded over $620,000 in scholarships since its beginning.


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