Hurricane Harvey Relief Effort Supported By Cavender Auto Family
THE SCENE: When Hurricane Harvey hit Texas, the Cavender Auto Family wanted to get involved with their community mindfulness. Like many who call South Texas home, the Cavenders realized that this not only affected friends and family, but the whole community. That’s when a sense of unification happened recently at the Majestic Theatre.
THE VIBE: They reached out to their friend George Strait knowing that he too was also deeply moved and was pulling together a concert in conjunction with the nationwide effort, Hand in Hand. The Cavender Auto Family helped underwrite the sold-out concert at the Majestic with headliners George Strait, Miranda Lambert, Chris Stapleton, Lyle Lovett and Robert Earl Keen on hand to perform and raise both awareness and much-needed funds.
Ten minutes of the concert aired nationally on all major networks and was streamed live on Facebook. The Cavenders donated their commercial TV time to produce and air pre-concert and post-concert commercials with Strait that urged donations to the Rebuild Texas Relief Fund. In addition, each of their dealerships and their employees were involved in various aspects and the results have been outstanding, continuing today through the confident efforts of the Cavenders.
THE CAUSE: The concert was part of a nationwide telethon, Hand in Hand: A Benefit For Hurricane Harvey Relief and raised $22.4 million including the Dell Foundation match, with numbers climbing to support our state and those affected by the storm. The funds from the George Strait concert in conjunction with Hand to Hand are targeted to help the smaller cities of Rockport, Port Aransas, and surrounding areas which faced devastation from Hurricane Harvey.