By Rob Giardinelli Photography byJohn Pesina and Jen Perez

The secret is out… Austin is staking its claim in the competitive regional fashion scene’s gold rush. How? This year’s Austin Fashion Week featured eight days of inventive collections that spanned the spectrum from glam to hip to dramatic, covering all aspects of style in a way that was unique to the city.

Austin Fashion Week began with the visually impactful NOIR fashion and feast event at Brazos Hall, with parties and collections offered throughout the week and as the week continued, Austin’s best and brightest showcased dazzling collections including Project Runway’s Daniel Esquivel and Fashion Star’s Ross Bennett.

The week concluded with a glam showcase of fashion at Austin Music Hall, drawing out a Who’s Who of Austin’s fashionistas and hipsters. The runway-focused event began with collections by AFW’s Mash-Up teams (a dynamic collaborations of models, photographers and stylists who gather to create original photographs that compete against each other), along looks as well as Dawn Younger-Smith’s Boudoir Queen fashion collection. In the midst of the collections, various Austinites were presented “golden boot” awards as Rising Stars and Fashion Trailblazers including The Society Diaries’own, Lance Avery Morgan.

The runway shows continued with collections by Gail Chovan’s black ensembles, Kendra Scott’s jewelry and then, Stephen MacMillan Moser, whose dramatic women’s and men’s collection married fashion and theatre, brought down the house. After the event concluded, guests then danced the night away at a lively after party, capping off Austin’s best fashion week yet.


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