Seton Hospital’s Two Spectacular Spring Events
By Rob Giardinelli
Photography by Ben Porter Photography and Swendner
THE SCENE: Austin’s Seton Hospital recently completed the spring social season showcasing the impact Seton has on the Austin community – over 600 sociables came out to support The Celebration of Life Luncheon Benefitting The Seton Breast Care Center and the ZTA Foundation and over 1,000 Social Setters attended the EASB (Elizabeth Ann Seton Board) LIVE! TWENTY FIVE! Event on the grounds of Camp Mabry.
THE VIBE: The Celebration of Life Luncheon, featured by KVUE news anchor Terri Gruca, featured over 200 survivors, thrivers, and fighters of breast cancer of all ages and stages of the disease and a fashion show from Neiman Marcus which provided six thematic fashion trend scenes with something for every fashion palette, including Confident Reds, Black and White, Denim Everything, Neutrals, Bold Striped and Boho Chic. Local fashion brands got into the mix as well, with Kendra Scott’s pop-up shop donating 20% of its proceeds and LizaBeth Jewelry donating 50% of its proceeds to the luncheon.
EASB LIVE! TWENTY FIVE! featured an incredible evening that included a meal catered by Don Strange, a live auction that featured a week-long getaway at a private villa in San Miguel along with a trip to the 2017 Masters golf tournament in Augusta, Georgia. The fireworks continued well into the night – literally – as party-goers were treated to a surprise 30-minute pyrotechnic show to celebrate the 25th anniversary of this spring social staple, which capped off with a performance by The Bellamy Brothers and after-party entertainment by RadioStar.
THE CAUSE: The Celebration of Life Luncheon, chaired by Reenie Collins, Cynthia Harkness, Marcia Levy and Susan Lubin with Mary Ann Heller, with Donna Stockton Hicks and Patti Rogers serving as honorary chairs, raised over $250,000 to benefit the Seton Breast Care special projects and programs along with the ZTA Foundation to support breast cancer awareness and education nationally.
EASB LIVE! TWENTY FIVE! chaired by Elisabeth Anderson and Leslie Pitts, raised over $1,000,000 to support the neonatal intensive care unit and mother/baby services at Seton Medical Center Austin.