FAB FRAGRANCE LAUNCH: ESTEE’ LAUDER’S NEW MODERN MUSE

FAB FRAGRANCE LAUNCH:  ESTEE’ LAUDER’S NEW MODERN MUSE

 

 

 

BY ALEXANDRA DEL LAGO

 

 

Screen shot 2013-06-03 at 8.53.09 AMWe love Estée Lauder scents. It reminds us of our mothers (Estee’) and grandmothers (Youth Dew). Now the venerable beauty giant has launched Modern Muse, the first major perfume debut in the last decade. Modern Muse represents being an independent and self-confident woman today; very sure of herself and her own personal stylestyle. It is a confidence that inspires both herself and those around her.

 

 

Screen shot 2013-06-04 at 8.22.30 AMThe company’s perfumer, Harry Fremont, created a two accord composition of sparkling jasmine (which symbolizes femininity) and sleek woods (representing strength). The big mix.The first accord also has blends of exotic notes of mandarin, tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute. The second, sleek woods accord combines two types of patchouli, Madagascar vanilla, amber wood and soft musk.

 

 

It’s no surprise that Lauder’s attention to detail includes model Arizona Muse as the face of the new fragrance. The fragrance is available in Eau de Parfum and starts at $59.

 

 

 

For more information, visit www.esteelauder.com