Debut Issue

Pardon, Haven’t We Met?

Many people, and rightly so, thought that glamour died an unceremonious death in 2008 with the collapse of the economy, saying that print magazines were dead, too. Fast forward to the end of 2011 where The Society Diaries has resurrected all things glorious, alluring and sensational in the Austin, San Antonio and South Texas region, one of the fastest growing areas in the country. As we see it, things are not only alive and kicking, but also operating in grand form.

So what will The Society Diaries be to you?  Everything you want. We want it to be a guidebook of the people, parties, places and things you either know or want to know. We understand that inviting a new magazine into your home is as personal as inviting a new guest. So that’s why we promise to reflect the pride of where you choose to live, and as a fifth-generation-we-got-here-before-the-Alamo-Texan, I can assure you this magazine will be a wonderful addition and inclusion to your life and style.

When it all comes down to it, The Society Diaries is really about people. People like you who know how to have a good time, give back to the world and also, people with whom you would want to sit down, have a cocktail and discuss anything from nuclear disarmament to favorite vacation spots. You’re going to see a wide array of events, galas, balls and parties reflecting the best of our area here and count on us to provide insider details on them you may not have known.

Plus, we will offer you things you won’t find anywhere else and this debut issue sets that tone. We hop to Paris to the American Friends of the Louve gala hosted by Harlingen-born Becca Cason Thrash before we visit recent gala events where good times were had by all. We’re going to show you inspiring fashion, take you on trips where you’ll want to make a reservation before you’re half way through reading it, and we’ll show you homes that are as beautifully comfortable as anything found in a Malibu beach house or a Park Avenue showplace. We’ll provide you advice on self-improvement, romance, new products and accessories, and so many other things that matter to you.

Count on us as your go-to guide and of course, I want to hear from you on what you’d else like to see. You can reach me 24 hours a day by writing Believe me, you’re important to us and we want to reflect how you live, so let’s partner together to raise the bar in Texas starting now.

Lance Avery Morgan, Editor-in-Chief
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