6th Annual Austin Fashion Week Showcases Ensemble Of Fashion Collections

By Rob Giardinelli
Photography by Sparky Anderson and Jen Perez

THE SCENE: Over a week of fashion events were held at various style venues around town, culminating in six nights of various collections and parties at Austin Music Hall… as this year’s Austin Fashion Week showcased its fabulous series of collections and events yet.

In addition to the nights of collections of years past, this year’s Austin Fashion Week included new events. That included its first annual Men’s Event that featured various fashion and accessories catering specifically to the male audience and a Project Runway fashion show, at which six alumni from Bravo’s hit series was the largest fashion collection ever assembled of its participants outside of the hit show. The AFW Trailblazers awarded this year were Linda Asaf (presented by past winner and The Society Diaries’ own Lance Avery Morgan), Megan Summerville, Elizabeth Gibson and Eve Nichols, and the Rising Star recipients were Jessica Bird, Kelly Wynne White, Martha Lynn Kale, and Cristina Facundo. The AFT Philanthropist of the Year winner was Chelle Morrison, while the Mash Up Team People’s Choice Winner was Saint Cathena and the Mash Up Team Critic’s Choice winner was Chrysalis Evolution.

THE VIBE: Throughout the week, guests donned various types of attire in an environment that was as open, eclectic, and fabulous as Austin. The Men’s Event was a great environment for men who donned their hippest duds to purchase various fashions and accessories from local merchants, while other events featuring collections and the awards shows featured men and women wearing things ranging from casual and hip to flirty and fun cocktail attire to their creative black-tie and ballroom gown ensembles.

THE CAUSE: The newly created Austin Fashion Week Fashion Fund was created by event founder Matt Swinney at the 6th Annual Austin Fashion Awards to showcase the city’s burgeoning style scene and honor the top talent in a market who presence and mark on the fashion world increases with each year of this highly successful event. The inaugural recipients were Mallory Curlee, LIndsey Creel, and Adrienne Yunger,all of whom show great merit and even more promise in their future endeavors.

Mallory Curlee, the first Fashion Fund recipient, is the founder of CurleeBikini Swimwear, is an environmentally and ethically conscious luxury swimwear line. Since June 2010, the line has been selling customized, handmade-to-order swimwear online and by appointment. It aims to inspire woman of all ages to love and embrace their natural form and has created many special design elements to ensure supportive, flattering swimwear for all types of feminine figures, without the use of underwire or padding in a wide variety of luxury designs and fabrics to create a unique, one-of-a-kind product.

LIndsey Creel of M.E. Shirley, is the founder of a small batch womenswear line based out of Austin, is the second Fashion Fund recipient. She creates and constructs each piece with the intention of making “someone’s favorite piece” every time. M.E. Shirley began as an ode to her great grandmother Mary Edna Shirley. M.E Shirley comes from the idea, according to Creel, that we can all accomplish anything we dream when we feel fulfilled. And great clothing is part of that. It changes you.

The third Fashion Fun recipient is designer Adrienne Yunger, also a current recipient of Best Contemporary Designer for Mercedes- Benz El Paso Fashion Week 2011, and also received a Rising Star Award for Ready-To-Wear Menswear for 2011 San Antonio Fashion Week. She premiered her first runway show under her label Ferreira designs by Adrienne Yunger, during Austin Fashion week in 2009. One of her celebrity clients includes Jane Weidlin of The Go Go’s band, who wore several of her metallic leather couture outfits to award ceremonies during Comic Con in San Diego in 2009.


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