Aged Well, Not Well-Behaved

The Society Diaries was on hand for a celebrity and socialebrity gathering to launch a new spirit, Caliche Rum. Our West Coast Lifestyle Editor and Party Confidential author Lara Shriftman reports from the scene.

Nightlife mastermind Rande Gerber and partner Roberto Serrallés launched their Caliche Rum with a triple header; at the Stone Rose Lounge in Los Angeles, Caliche Rum Lounge at Whiskey Park in NYC, and The Bath Club in Miami. Gerber partnered with Serrallés to create the uber premium rum at the 145 year old Serrallés Family Distillery that is as smooth as silk.

Caliche Rum is unlike any other super-premium white rum to hit the spirits and cocktail market. Six generations in the making and exclusively from the Serrallés Family Distillery, the birthplace of premium Puerto Rican rum, Caliche is casually aged and is layered with hints of vanilla and caramel. Blended with an age-old Solera process, that gives it a depth and complex taste that can’t be found in ordinary oak-aged rum. Some of the maturates in Caliche Rum have been aged over 20 years, giving this slow- blending gives Caliche Rum extremely smooth, modern characteristics with a unique, crisp balance of vanilla and citrus flavor and a hint of oak.

Guests walked an orange “red carpet” with a backdrop of aged rum barrels flown in from Puerto Rico’s Destileria Serrallés. Gerber turned Stone Rose lounge into a Puerto Rican beachside cabana with custom made domino boards and tropical trees lining the walls. The red painted walls and fedora-adorned crowd added to the spicy atmosphere.

As one of the original pioneers of Miami’s South Beach nightlife, Gerber knows the spirit business. As the founder of Midnight Oil and The Gerber Group, Rande has worked closely with some of the best bartenders and mixologists across the globe, learning first-hand about his consumer. He also helped gain significant growth for the Gerber Group internationally as the preferred partner for Starwood Hotels, W Hotels, Sofitel Hotels, Strategic Hotels and Sol Melia Hotels. He has exerted tremendous influence on the nightlife industry with The Penthouse, Midnight Rose and Stone Rose properties and has been credited with creating the hotel bar concept with the now iconic Whiskey Bars.

Leonardo DiCaprio and girlfriend Erin Heatherton, Jeremy Piven, Wayne Gretzky, Gerard Butler, Geoff Stults, Laura Prepon, Quinton Aaron, and Rosanna Arquette all made appearances at the Los Angeles Caliche launch party. New York’s attendees included Alex Rodriquez & Torrie Wilson, Russell Simmons, Estelle, Taye Diggs, Michael Michele and Richie Notar. Guests, including Ingrid Hoffmann, Christina Getty, Oribe and Alejandra Torres were among the first in Miami to taste the smooth, modern spirit, which, due to being aged up to four years, has a unique clean balance of vanilla and citrus notes with a hint of oak.

As DJ Mr. Best spun upbeat salsa tunes, shots of rum were handed out as people mingled and posed by the photo booth. Guests also crowded the bar that was made out of flipped over rum barrels, to get classic rum cocktails such as the Cali Ginger and Cali Mojito which were served in custom made Caliche glasses.

Make Rande’s Favorite Caliche Cocktails at Home. Here’s how…

Cali Ginger

In a shaker combine:

2oz Caliche Rum

1/4 agave nectar

3/4 lemon juice

Fill with ice and shake until well chilled, strain into an ice filled highball glass and top with ginger beer.

Cali Mojito

In a shaker combine:

2oz Caliche Rum

3/4oz fresh squeezed and strained lime juice

1/4 agave nectar

1/2 chilled club soda

8 mint leaves

1 lime wheel and a large mint sprigs for garnish

Lightly muddle the mint. Add the remaining ingredients fill with ice and shake until well chilled. Strain into an ice filled highball glass and top with the club soda, stir and garnish.

Rande’s Tips to Make a Great Cocktail 

•          Today’s home bar should feature a wide variety of choices. In order to stock your bar quickly and efficiently, you should sit down a make a list of what’s important to you.

•          A solid foundation of any good bar is vodka, gin, rum, tequila, scotch, bourbon, cognac, wine, champagne and beer.

•          Fresh limes, lemon twists, oranges and olives will enhance any drink you prepare. Cranberry juice, fresh orange and grapefruit juice are also important mixers.

•          Once you’ve selected the ingredients, be sure to have the proper tools in your spirit laboratory. You will need a martini shaker and strainer, tall and short straws and small cocktail napkins. Also have toothpicks nearby so your guests aren’t fishing the olives out of their glass with their fingers.

•          Stocking the proper glassware is also important. Red and white wine glasses, martini, tall glasses, rocks and proper beer glasses are all designed to enhance the
beverage experience.


•          Take into consideration the tastes of your close friends. If you’ve heard someone talking about a particular spirit or wine they’ve recently enjoyed, think of how surprised they will be the next time they come over for dinner and you have their favorite passion fruit-infused vodka.

•          On a final note, don’t forget one of the most important pieces to this puzzle: ice. Always stock twice as much ice as you think you’ll need. Nothing says “The party’s over. Go home,” like running out of ice, so keep it stocked.