BRAND NEW CUISINE PLAYER: JACOBY’S RESTURANT & MERCANTILE OPENS IN AUSTIN

By Lance Avery Morgan

Craft cocktails, anyone? At Jacoby's
Craft cocktails, anyone? At Jacoby’s

Jacoby’s Austin, the family-owned restaurant and mercantile, has made its long-awaited debut in the budding East Cesar Chavez neighborhood…and it’s taking the Texas restaurant scene by storm. The pioneers at Jacoby’s Austin serve ranch-style cuisine with a southern flair and rustic influence. The restaurant features a full-service bar and dining room, cocktail porch and a backyard-style patio deck with sweeping views of the Colorado River. Also, adjacent to the restaurant is a mercantile, which features artisan jams, jellies, meats, farm eggs, fresh flowers and home goods. Jacoby’s Austin is the newest addition to the Jacoby family company, originally from Melvin, TX. It’s really the perfect mix of style and substance.

 

Jacoby's cool drink treats
Jacoby’s cool drink treats

Co-founder Adam Jacoby grew up in the small town of Melvin, TX and realized his dream to expand his family’s café to Austin when came to Austin to attend The University of Texas. Jacoby helped to open several local Austin restaurants, then it was back to Melvin to revamp the family café. Upon his return to Austin, he made East Austin his home and found the old Kanetzky electrical warehouse to be the perfect spot for his new venture. “We searched and searched for the perfect place for Jacoby’s,” says Adam Jacoby. “When we walked out back at this spot on East Cesar Chavez, we both knew this was the place. It felt like home.” His partner, design impresario Kris Swift, created the space to reflect the Austin neighborhood and to pay homage to Jacoby’s hometown roots by incorporating bricks, reclaimed wood and even, an historic 1940’s sign from the small Texas town. It’s the details that up to a winning combination here.
The food and drink? Beyond spectacular. Executive Chef Phillip Anderson’s southern-focused culinary skills is the perfect fit for Jacoby’s. The Austin menu showcases Melvin favorites such as the onion rings and chicken fried steak, however Anderson updated the menu to adapt to the Austin palate. New items include a Wild Boar Terrine as part of a housemade charcuterie plate, Smoked Gouda Pimento Cheese Sandwiches and a Roasted Beet Salad. The menu prominently features Jacoby’s beef from the Jacoby family ranch, and the restaurant will be the only place in Austin to feature the family’s beef, humanely raised on the family farm.

 

Worth celebrating at Jacoby's
Worth celebrating at Jacoby’s

The cocktail menu features playful twists on classics like the Secret Beach, a take on a Tom Collins with local fruit and cucumber, named as a tribute to one of the Colorado River’s secret treasures that Jacoby’s overlooks. A local beer menu and plenty of wines are also available. There is walk-up seating at the bar and a full food menu. The backyard patio will also have full service cocktails and food. So what are you waiting for? Visit the venue and also, http://www.jacobyaustin.com